I spend an admittedly ridiculous amount of time behind the scenes thinking and talking about my approach to this blog. It sounds a bit precocious, but transparency and authenticity are extremely important values to me in all aspects of my life, not just here. In talking to people about things I have posted I realized how I approach things (and why) is not always as apparent, especially as my audience has started to grow beyond just friends and family.
For Blog Action Day 2011 I also created a special post which explains in great detail why I choose to post about local, not mass-produced, food.
My approach in a nutshell:
I am inspired to write when I eat something amazing. I try not to to write about things that are uninspiring because it is nowhere near as fun. I am inspired, too, by helping people to find the best value - so sometimes inspiration for me also comes from 'this place is okay, but not as great value as this other place over here.'
I always endeavour to be nice while still being honest and fair. This is the reason reviews are generally dish specific and dated - restaurant experiences are rarely static! Any criticism is mostly reluctant, and not anything I wouldn't say about my own cooking (or customer service...!).